Google Selling Text Link Ads?

One of the issues I deal most with in my full time job at LinkWorth is the long-perpetuated myth that Google hates paid links. That they are very good at spotting them and don’t allow them to pass value to the person who bought the link. I’ve always believed that this was scare-mongering which was started by the great Google themselves to keep people from leaving the highly-ineffective AdWords product (where Google makes most of it’s billions of dollars) and exploring other options that can get them to the top of the natural listings, which are many, many times more effective at monetizing your site.

But that’s just my gut talking. How about hard proof that paid links work? We’ve got hundreds of clients at LW that will gladly attest that they work.

But the whole point of this post is that, while doing my usual daily blog-surfing, I came across a post at SE Land where Barry talks about Google’s new pay per action AdWords products. It appears that Google is getting into text link ads themselves. From the Google AdWords Help Center:

What is the text link format for pay-per-action ads?
Text links are hyperlinked brief text descriptions that take on the characteristics of a publisher’s page. Publishers can place them in line with other text to better blend the ad and promote your product.

For example, you might see the following text link embedded in a publisher’s recommendatory text: “Widgets are fun! I encourage all my friends to Buy a high-quality widget today.” (Mousing over the link will display “Ads by Google” to identify these as pay-per-action ads).

So, is Google going to use JavaScript to render these ads? Are they going to be SE friendly? Will they pass ranking value? Will they be no-followed? If Google is so “anti-text link ads”, why are they getting into the business themselves?

What about the questions about the future? Google has been scooping up small business left and right lately. Are they putting an eye on this industry?

It will be interesting to see, nonetheless.

Filed under SEO, SEM

1 Comment

  1. Barry Schwartz

    The text links will be JavaScript based, but look like standard hyperlinks. No PR passing here and not SE Friendly.

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