SEO and SEM blog by Eddie Walter


Posted on: April 10th, 2007

One of the most predominant signs of a good blog is one that has timely updates and new entries.  I do have the intention of turning this into a good blog, but for now, my priorities need to be re-aligned.

I lost my job at LinkWorth last week, so for now, I am spending all of my time searching for a new position.  So if you know of anyone that is looking to staff a web design/development position or an SEO position, please feel free to contact me.

You can check out my online resume (with a small portfolio of design/development work) here:  Eddie Walter's Resume.  There is also more information available about me at Eddie Walter's LinkedIn Profile.

66 ways to build backlinks

Posted on: March 28th, 2007

So my full time job consists of building backlinks for our great LinkWorth customers. As anyone in the industry knows, a lot of time is spent reading relevant blogs and participating in relevant forums. SEOMoz is one of my daily reads. I learn a lot from them, and all of their bloggers are great writers and have great senses of humor, especially Rebecca.

Anyway, while reading SEMoz the other day, i found my way to Brandon Hopkins' "66 ways to Build Links in 2007". I had never stumbled across Brandon's blog and was so impressed by this post, that I added him to my Blogroll. =)

The article had a lot of tried and trued ways of building links. Many I have utilized in the past, but many I have never thought of or tried. It's always cool to learn new things.

High Ranks - Part 2: Content

Posted on: March 24th, 2007

On-Site Optimization
Quality, Relevant Content

Since the advent of Search Engines, many experts have lived by the credo that “Content is King”. My vast experience has taught me that this is a false credo. I whole-heartedly believe that no single factor is “King” in attaining a high natural ranking. They are all important pieces of a puzzle that when finished, will look very much like a dollar sign. That said, content is very important though, for two major reasons:

1) Search Engine robots (spiders) utilize the content they find on your site as one of the major components in ranking your site.
2) Visitors make their decision based on the content you have on your site. For these two reasons, it is very important to have a wealth of relevant, high quality content that is written FOR your visitors, but keeping Search Engine robots in mind. Content that makes your visitors WANT to do what you want them to do. 

Conent is probably the most important factor when it comes to turning your visitors into conversions.  Whatever that benchmark is that you consider a conversion, a purchase, a contact form filled out, a registration… you're going to get it because of your content.

I think the most important thing about creating content is to remember that the content should be scannable.  I'm pretty certain that not all web users actually take the time to "read" all of a website.  Most just scan the content of the page to get the meat of the matter.  So be sure to use things that will help the "scanners" happy:  headers for different sections of your contents, lists, etc…  

Other important factors when writing good content are:

1) Keywords.  Not only is keyword density important, but make sure your keywords stand out.
2) Length.  You don't want a page to be so short that it looks empty, but you don't want it to be so long that it takes the reader a long time to find what they're looking for.
3) KISS.  I'm sure you don't like to read web content that has a lot of sales language or "market speak".  Neither will your readers, so keep it simple.
4) Spell Check.  If I'm looking to buy something online, I'm more than likely not going to buy from you if you have spelling errors all over your site!

There are a lot of other factors to take into consideration when creating content on your site.  If you need advice or someone to help you create your content, feel free to contact me.

Up next is Site Architecture.

High Ranks - Part 1

Posted on: March 22nd, 2007

So you want to build a presence on the web, eh? Whether you’re an established company that’s looking to move into the Internet realm, or you’re starting a new venture, the Internet is one of the most important factors in any business. Studies have shown that nearly 75% of consumers use the Internet as a starting point for nearly every transaction they make, whether to research a product or service, or to make the actual buy, the Internet is a key to any successful transaction. serp_page.jpgOf course, building a quality website isn’t all you need to do to garner that attention online from your potential customers or clients. What is probably the most important factor is making that website rank well within Search Engines, especially since 80% of all web traffic STARTS at a Search Engine. In this guide, I will use my years of experience and my lessons learned through helping hundreds of websites achieve that high ranking to help YOU make the most of your Internet presence as possible. I have broken this guide into several parts. The first few will cover what you need to ensure you do ON your website (we’ll call it on-site optimization) and the last few will share with you what you must do OFF your website (off-site optimization). There are, of course, many important factors in making a “Search Engine Friendly” website. Google’s ranking algorithm factors in millions of different criteria. But among these millions, there are seven KEY factors, which must not be ignored or omitted. They are all rather simple concepts that any good web designer can conquer without much effort. Starting in part two, we'll start with the on-site factors. Be sure to subscribe to ensure you get access to all of the parts of this series!

Google Selling Text Link Ads?

Posted on: March 20th, 2007

One of the issues I deal most with in my full time job at LinkWorth is the long-perpetuated myth that Google hates paid links. That they are very good at spotting them and don’t allow them to pass value to the person who bought the link. I’ve always believed that this was scare-mongering which was started by the great Google themselves to keep people from leaving the highly-ineffective AdWords product (where Google makes most of it’s billions of dollars) and exploring other options that can get them to the top of the natural listings, which are many, many times more effective at monetizing your site.

But that’s just my gut talking. How about hard proof that paid links work? We’ve got hundreds of clients at LW that will gladly attest that they work.

But the whole point of this post is that, while doing my usual daily blog-surfing, I came across a post at SE Land where Barry talks about Google’s new pay per action AdWords products. It appears that Google is getting into text link ads themselves. From the Google AdWords Help Center:

What is the text link format for pay-per-action ads?
Text links are hyperlinked brief text descriptions that take on the characteristics of a publisher’s page. Publishers can place them in line with other text to better blend the ad and promote your product.

For example, you might see the following text link embedded in a publisher’s recommendatory text: “Widgets are fun! I encourage all my friends to Buy a high-quality widget today.” (Mousing over the link will display “Ads by Google” to identify these as pay-per-action ads).

So, is Google going to use JavaScript to render these ads? Are they going to be SE friendly? Will they pass ranking value? Will they be no-followed? If Google is so “anti-text link ads”, why are they getting into the business themselves?

What about the questions about the future? Google has been scooping up small business left and right lately. Are they putting an eye on this industry?

It will be interesting to see, nonetheless.

Permalinks on IIS is a bitch

Posted on: March 15th, 2007

I finally figured out how to get it to work, but my subdomain ( doesn't work. So I have to update the few links I have online to point to I'd still like to get rid of the index.php in the rewrite though.

Update: 6/4/07 - I seem to be getting a lot of traffic to this post about making permalinks on IIS work right.  So I wanted to go back and give anyone who is looking for this solution a link to the only solution I've been able to find that actually solves the problem and makes permalinks on IIS work right without the "index.php" in the URL.  The solution can be found at  About halfway down the page, you'll see "Wordpress - Remove Index.php from Permalinks in IIS Plugin" with a link pointing to the plugin ZIP file located at

Good luck!


Posted on: March 13th, 2007

I have decided to start a blog. I’ve been debating whether or not to do this for awhile because there are a lot of things that make a good blog, such as posting on a regular basis, posting information that will be informative and entertaining to your audience, etc…

But I’ll do my best.

I think I am going to start with a series I’ve been wanting to write about the main factors in ranking a site high in the natural listings of Search Engines. Since I do this for a living, I think I’ve got a firm grasp. :-)

I will most often post my opinions about other blogs that I read on a regular basis. And occasionally, perhaps I’ll post some more personal entries about things not related to Internet Marketing that I enjoy.

I look forward to trying my best to entertain you and maybe even teach you a few things.